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Advertising - radio & television is one of the essential mediums of advertising in the UAE and across the globe. It helps in drawing the attention of customers towards a company’s products and services. In the field of advertising, there is huge competition. Only the company that has a strong advertising strategy is able to withstand this competition. After understanding the advertising requirements of the clients, world class media solutions are designed by the UAE companies that include radio commercials and television commercials. These media solutions can be helpful for a number of purposes such as attracting mass audience, creating brand image and launching new product in the market. The UAE companies have a team of skilled professionals to create video productions and audio productions through various commercials on TV and radio.
Television is perhaps the most popular means of advertising products and services. Since its invention, advertising has always been broad casted there. There are a number of advantages of advertising on television. Within short time, the TV commercials are able to reach out to all kinds of audience based locally, nationally and internationally. They are excellent ways of persuading customers to buy the products. Through creative and innovative ads, it is definitely possible to market and promote the company products on TV effectively. On the other hand, radio is a channel which is being heard by all the people while they are driving, walking, sitting at home or just anywhere. People plug in their headphones and start listening to music anytime. It is one of the effective mediums of creating awareness and promoting the company among mass audience.
Radio advertising is different than television advertising since it does not involve videos and gives complete attention on audios only. The advertising companies assist the clients in dubbing the audios in different languages so as to reach consumers from different states. Since the focus is on only audio, companies make efforts in producing voice-over in high quality and clear dialogues. They ensure the words and accent are understandable to the target audience. The radio advertising commercials are made interesting to create an impression on the customers. Delivering the message to the customers in a simple way is the key goal behind producing creative radio commercials.
For any brand name or company, advertising - radio & television is an essential component of marketing. Though there are differences in both the forms of advertising in terms of target audience, cost, approach, format and others, they are equally sufficient in drawing attention of consumers. While radio advertising is a good medium for those products that do not need visuals for marketing, television advertising makes the ads appealing for the customers in both audio and visual format for marketing products that require visual appeals.
There are many other differences in advertising - radio & television. Radio advertising is accessible for free while television advertising has a monthly or yearly cost associated with it. Even though advertising on television is expensive, it is considered as a strong medium for persuading the consumers. Skills to advertise products can make the advertisements stand out among the rest and leave a long lasting impression on the consumers. People are able to connect with the company brand more effectively when they watch TV advertisements. For example, advertisements on baby care products are appealing to the mothers or parents. However, producing an advertisement on TV is more time consuming than that on radio. In the radio studio, however, the radio commercials can be produced instantly. To create advertising - radio & television in Dubai, it may cost from 30000 Dhs every month to up to 100000 Dhs depending upon the number of shoots.
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