Direct marketing is a form of advertising that allows a company to communicate any news or offers directly to the customer through many different methods, such as text messages, e-mails, phone calls, letters, online display ads, fliers, catalogues, TV commercials, newspaper and magazine ads and outdoor sign advertising. This method of marketing is used in order to address straight to the target customers. Nowadays, almost every business uses this method, the most common sectors being retail, media and technology, among others.
Since the number of companies that choose to expand their services to the UAE is continuously growing and will still continue to grow in the next few years, more and more companies that specialize in providing different types of direct marketing services have appeared on the Dubai market. They offer a wide range of solutions for appealing to your target customers, from mail, e-mail, social media or print ads and telemarketing, to search engine marketing optimization and database management. The dedicated and experienced teams working at any of these companies are able to help you make the marketing communication with your potential clients more efficient, as well as to deliver standard, as well as more innovative solutions, according to your needs and requirements. Everything is possible, from niche to mass targeting options, depending on the type of products or services your company offers and on the social category they address to.
Choosing the right direct marketing services is vital for your business, especially if it is new on the market, since it can help you boost your sales to already existing customers and to increase their loyalty by offering different promotions to them, as well as to attract new clients or recapture old ones that did not choose your products or services in a long time. There are a few factors that you should take into consideration before deciding on a specific type of services or a specific company to work with, such as the price for the complete solution that you prefer, their ability to combine direct print solutions and digital ones, their existing clients database and the additional services offered, including consulting, designing, content writing and printing, if necessary. Also, most importantly, you should select a company that is specialized and has experience in your industry and is able to cover multi-channel solutions, especially if the products or services that you provide address to a broad range of customers, of different ages and from different social and cultural backgrounds.