Sterling General Trading LLC Dubai

Sterling General Trading is the international hospitality product supply arm of 150 year old Shapoorji Pallonji Group. Shapoorji Pallonji is a name which has become synonymous with trust and quality in India as well as internationally. Over the years the Shapoorji Pallonji Group has evolved and grown exponentially to become a huge conglomerate with multiple business segments. With a rich legacy, a progressive outlook and a consistently superior track record, the Group remains committed towards excellence.
Shapoorji Pallonji and Co. Ltd. one of the largest construction groups in India, made a successful entry in the Building material industry in 1992 in the name of Sterling Trading Co LLC with the premier range of Interior decoration products.
Sterling Trading is the leading wholesaler and Importers of HP laminates, Compact Laminate, Metal Laminate, Homogeneous PVC Vinyl sheet, Tiles and Acrylic Adhesives from India, Europe and Saudi Arabia. Sterling Trading is the leading suppliers of Homogenous PVC Vinyl sheets and tiles in the local market, GCC countries and African countries.
Sterling Trading offers One stop solutions to its customers starting from choosing the right products. Sterling Trading has the expertise to successfully meet the customer requirements of a variety of retail and wholesale customers offering top of the line products.
In a short span of time Sterling Trading has emerged as one of the countrys leading players in the Building Material Business.
To Provide wider range of materials to our valued customers, in the year 2011 we have changed the name of our company form Sterling Trading Co LLC to Sterling General Trading Co LLC.

Vision

Sterling General Trading Supplies vision is to be a one stop shop for
Everyone setting up new hotels and restaurants
Anyone streamlining processes in hotels
All those contemplating a makeover of existing hotels and restaurant
To be a leading name in Marketing and Distribution driven by a spirit of excellence and a passion to build brands, win markets and establish businesses that ultimately enhance stake holders prosperity.

Mission

To attain high levels of customer satisfaction through a profitable product mix and superior quality of service