Hala Equipment Trading began operations
Hala Equipment Trading began operations in 1998 to provide quality material handling solutions for the UAE's burgeoning industries. Over the years, Hala has grown and diversified to become one of the key players in the country's material handling and transport services sector.
Partners with world leaders
In 2006, Hala was appointed as the sole distributor of Heli Forklifts in the UAE. Heli is China's largest forklift manufacturer, No. 01 in China for the last consecutive 24 years, is the World's No.8 brand for Material Handling Equipment, and is known globally for its tough and efficient forklifts.
A passion that shows
Started by Mathew Abraham, a Mechanical Engineer with a passion for forklifts, Hala Equipment Trading has now transformed into a sizeable business enterprise serving the whole of UAE with quality products and parts, offering better value per dollar spent.
18 years in the UAE
Hala's 18 years of experience has turned into viable and sustainable business model, covering the complete supply chain for Material Handling Equipment.
Our showroom in Ras Al Khor, Dubai and service centre in the Industrial Area, Sharjah ensure that the best of service and consultation is delivered to our clients. It's a matter of pride that most of our clients have been with us since our inception almost two decades back.
A complete range of Material Handling equipment
Our material handling includes an entire range of forklifts from 1 to 46 Tons, Container handlers, Sideloading forklifts - for handling long articles, Explosion proof forklifts - for hazardous area operations, Mining forklifts - for stone handling in stone mines and quarries, Tow tractors of all types - for all pulling, towing, production to warehouse movements of large loads, moving trolleys, etc., Electric platform trucks, Battery stackers and Forklifts and Earth moving equipment-shovels/wheel loaders.
Research-based customer relationship
Ours is a consultative sales process, backed by a thorough knowledge of the products we deal with and a clear understanding of the needs of our clients. We have also developed a strategic system whereby we train our executives in-house and also ensure specialized training workshops at Heli China. This has resulted in satisfied customers, repeat sales and increased referrals over the years. With this process in place, we are in a position to provide systematic market feedback to the principals.
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