Emly & Chilli Restaurant LLC Dubai

The business group, established in 2010 with the concept of Shariah investments, also launched Meat One, a halal meat brand developed by Pakistans batting legends Inzamam-ul-Haq and Saeed Anwar. Initially, two outlets will be launched in Al Nahda Dubai and Motor City at a ceremony attending by the two batting legends today. The concept meat stores later will be introduced to other emirates and GCC countries.

The group also announced plans to launch three outlets of Emly & Chilli at Sahara Centre, Sharjah, Al Nahda Dubai and Motor City today. It will also inaugurate first outlet of ethnic fashion house Junaid Jamshed in Abu Dhabi on Friday.

"We are going to expand our presence in retail sector with the introduction of new brands in due course of time," Asif Jabbar, director and group chief executive of Alif Investments, told Khaleej Times.

He said Alif Investment also plans to make foray into food industry. "We will soon launch a packaged food brand Khan Saab and this will definitely be a value addition to the food retail and processing division. The group also plans to foray in packed food industry. This will definitely be a value addition to the food retail and processing division.

"A state-of-the-art factory is under construction at Al Quoz Industrial area. This facility, to be completed by December, will hold an industrial butchery and an industrial kitchen," Jabar said adding that it will help the group in expanding not only in the retail divisions, but also cater to the large-scale distribution of our products.

Jabbar further said Alif Qalam - an exclusive product designed for better grip with crafted nibs, is also another brand that will be launched in UAE very soon.