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A good ad agency can take much of the weight of marketing off your shoulders. It can provide greater value for your invested money as it can negotiate the best possible advertising rates to market your product. They can use different channels to advertise your products in the best way possible.
One of the most important differences between a creative agency and an advertising agency is that a creative agency focuses on creating content whereas an advertising agency focuses on buying and creating space for advertising a product or service.
Marketing segments can help a company optimise its products and services. Advertising agencies can define their marketing segments by means of analytical tools, by using Jung’s 12 archetypes that are based on consumer activity, etc.
See all our business classifications and business categories list (A-Z).