There are many methods of promotion that you can use to reach your target audience, including online marketing, social media marketing, and PR. Online marketing includes using web search engines and other popular websites to find keywords for your website or product and placing ads on those sites. Social media Marketing involves creating content that is viral (people share it often) and promoting it through Facebook, Twitter, Instagram, Google+, etc. PR entails getting the word out about your company or product by working with journalists, bloggers, and influencers.