E Commerce stands for Electronic Commerce which is also commonly called as online store. It is a means of purchasing the products through online mode. Earlier in the past, people only used to physically visit a shop and purchase items there. But nowadays, with the advancement of the internet and technology, it is possible to browse the products online and buy them from the comfort of home. The idea of launching an electronic commerce and e commerce store in the UAE has revolutionized the whole retail industry and drastically changed the way business owners used to interact with their customers. In the recent years, it has also become quite common among buyers to use mobile applications and do online shopping from there. This facility is termed as M Commerce i.e. Mobile Commerce. In the UAE, the trend of ecommerce has drastically increased and has taken a sharp leap in boosting up online businesses. In the future also, online shopping is likely to become the most preferred option of shopping in the Emirates.
There is a wide variety of electronic commerce and e commerce stores in the United Arab Emirates that are selling almost all types of products depending upon the industry type viz. electronics, mobiles, computer accessories, sports goods, beauty products, skin care products, cosmetics, body care products, gifts, appliances, home decors, fashion items, apparels, kids wear, women wear, men wear, kitchen appliances, home appliances, jewelleries, toys, healthcare products, computer hardware, health supplements, skin care products and many more. While some ecommerce stores are specific to a niche, others are general in nature with a wide range of products available on the websites. The specialty of these ecommerce sites is that each and every item is well categorized into various sections and every product is well listed with its description, image, specifications, price and other details mentioned on the website.
There are plenty of advantages of buying and selling products at the electronic commerce and e commerce. The biggest advantage is the multiple payment options available for the customers such as credit cards, debit cards, internet banking, cash on delivery and others. Dubai has now become a major hub of ecommerce and is constantly rising with the growing market and impact of social media. Social media executives working for the ecommerce stores are making efforts to boost up sales and revenues. They generate traffic on the websites and increase the number of online users switching to be customers. There is a huge impact of the internet on shopping trends that have been changed dramatically in the UAE. According to the survey conducted by MasterCard, the number of buyers who used the internet for online shopping increased from 33 percent in the year 2010 to 42 percent in the year 2012.
PayPal is also gaining popularity in the GCC and as per the Arab Advisors Group, the transactions related to electronic commerce and e commerce is worth $11 billion per annum in the Middle East. Apart from the advantage of shopping conveniently through ecommerce, customers also get benefits of discounts and offers. For instance, buy 1 get 1 is very popular offer on the online stores nowadays. Other than this, buyers can also check out the reviews and feedbacks of each product before purchasing an item. Also, they can search the product of interest on various ecommerce stores and compare their prices to buy from the website where it costs comparatively lesser. Another excellent feature of the ecommerce stores is of filtering the list of products according to various parameters such as price range, availability, brand, model, payment options and others that vary from website to website and also from product to product.