Daitona General Trading LLC is
Daitona General Trading L.L.C. is one of the UAE's leading general cleaning items and janitorial equipment supply companies. Ahmadaly Fazal, Managing Director and CEO, traces the company's journey over the years.
For any specialized professional organization, quality, training, service and competitiveness are a sure recipe for success - more so in an economy like Dubai. Daitona General Trading L.L.C. was set up in Dubai by Ahmadaly Fazal, the Managing Director and CEO, just before the Gulf War in 1991. He was following in the footsteps of his father, Late Habib Fazal who had sold his 2-year old cleaning items business in 1984 to migrate to Canada.
In 2010, Ahmadaly Fazal was joined by his uncle and now Partner, Nizar Karmali, who is well-known in the institutional business. Today, Daitona General Trading L.L.C. employs 20 people who regularly undergo training in different subjects to keep them abreast with the industry. With his training background in a leading international organization, Karmali spends some of his time preparing course materials for training the Daitona team.
Stocks, logistics and showroom: With all orders being required by 'yesterday', having ample stocks is crucial for offering prompt deliveries. Daitona carries a large inventory in its four warehouses in Sharjah and one in Dubai.
More vehicles have been added to cope with the business growth and demands of the customers. With three pickup trucks and one van, the company smoothly handles all deliveries within UAE. Daitona took its first warehouse in Al Khabaisi area, Deira. The office was also within the warehouse. A year later, a display area was dedicated within the warehouse office. With the growth of the company in 2004 to 2006, Daitona acquired a full-fledged showroom cum office in Abu Hail, Deira. This was the first of its kind in the UAE, then. Today, Daitona is a one stop shop for all the cleaning and janitorial needs of its customers.
The future: The aim of Daitona General Trading L.L.C. is to continue being a leading supplier of quality and durable cleaning and janitorial equipment and accessories with focus on customer service.
From a company starting off with air fresheners to one that sells all possible quality cleaning products (with the exception of heavy machines), Daitona General Trading L.L.C. has certainly come a long way.